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Welcome to my world

FantasiArt EmozionIdee

Illustrator and creative designer, I live in Milan but my imagination knows no borders. Every project starts as an idea, is shaped through research, and takes form through sketches, colour, and carefully considered detail. I love telling stories that stay with you, whether it's a logo, an editorial spread, or an entire world to draw.

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Ideas
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Daniela Graziano — Illustrator
Selected Works

my Portfolio

A curated collection of projects spanning illustration, design, and visual storytelling — filter by category to explore.

Projects & Process

Creactivity

Behind every project there's a story. Here I share the process, the ideas, and the creative thinking that brought these works to life.

01
Awareness Campaign

School in the Time of COVID

A complete brand identity project from naming to visual system, combining Italian typography traditions with a contemporary, editorial sensibility. Logo, colour palette, pattern system and collateral.

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02
Boardgame Graphic

Penk!

Concept design for boardgame — a colourful illustrated card game featuring characters, fruits, and cats across three themed visual series.

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Penk!
03
In-Store Event

A Game of Thrones in Mondadori

I curated the set-up and communication for the GOT event hosted inside the Mondadori Store at Duomo, Milan, taking care of both the physical spaces and the dedicated communication materials.

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04
Graphic Design

Black Friday Campaign

A complete promotional campaign for Black Friday — posters, banners and print materials designed to capture attention and drive sales with bold, high-impact visuals.

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Black Friday Campaign

The Person Behind the Work

Behind the Pencil

Daniela Graziano
Daniela Graziano
Illustrator & Creative Designer
Milan, Italy

Creative mind,
Italian soul

I'm Daniela — an illustrator and creative designer based in Milan, Italy. My work lives at the intersection of imagination and craft: from conceptual illustration to brand identities, from boardgame graphics to editorial spreads. I believe in the power of visual storytelling and the magic of making ideas visible.

After years of working across studios, agencies, and independent projects, I've developed a practice that's both deeply personal and commercially versatile. Whether I'm sketching character concepts by hand or building digital visual systems, the goal is always the same: to create something that resonates.

Skills & Disciplines
Illustration Brand Identity Logo Design Web Design Graphic Design Editorial Design Digital Art Concept Art Boardgame Design Set Design Photoshop Illustrator Procreate InDesign
Travel
Reading
Board Games
Cinema

Illustration & Fine Art

From delicate ink drawings to rich digital compositions, each illustration begins as a whispered idea and grows into a visual world. Traditional techniques and digital tools working in harmony.

Design & Brand Identity

Building cohesive visual languages for brands that want to stand out. I work from strategy to execution — naming, logo, system, and collateral — all with a consistent aesthetic point of view.

Creative Process

I dedicate myself to what allows me to observe the world from different perspectives. Each project is a small creative laboratory where curiosity, research, and intuition drive the work forward.

Education & Training

Courses & Formation

A path of continuous learning — from fine art foundations to professional design practice, always looking for new tools and perspectives to enrich creative work.

A. S. C.
Scenografia Cinematografica

1998 — 400 hours

Scuola del Fumetto
Corso triennale di Illustrazione

2003 — 2005

Ars in Fabula
Creare un Albo Illustrato

January — July 2016

Istituto Europeo di Design
Progettare l'Illustrazione

November 2020 — July 2021

Let's create
something beautiful.

+39 339 63 16 960 gattiveria@gmail.com Milan, Italy