Hey there! My name's Daniela Graziano — a creative designer and illustrator living and breathing in the vibrant heart of Milan. I turn ideas into visual stories, one line and colour at a time.
A curated collection of projects spanning illustration, design, and visual storytelling — filter by category to explore.
Behind every project there's a story. Here I share the process, the ideas, and the creative thinking that brought these works to life.
A complete brand identity project from naming to visual system, combining Italian typography traditions with a contemporary, editorial sensibility. Logo, colour palette, pattern system and collateral.
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Concept design for boardgame — a colourful illustrated card game featuring characters, fruits, and cats across three themed visual series.
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A series of seasonal editorial illustrations depicting school life across the four seasons — autumn, winter, spring, and summer — with warmth and playful detail.
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A complete promotional campaign for Black Friday — posters, banners and print materials designed to capture attention and drive sales with bold, high-impact visuals.
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I'm Daniela — an illustrator and creative designer based in Milan, Italy. My work lives at the intersection of imagination and craft: from conceptual illustration to brand identities, from boardgame graphics to editorial spreads. I believe in the power of visual storytelling and the magic of making ideas visible.
After years of working across studios, agencies, and independent projects, I've developed a practice that's both deeply personal and commercially versatile. Whether I'm sketching character concepts by hand or building digital visual systems, the goal is always the same: to create something that resonates.
From delicate ink drawings to rich digital compositions, each illustration begins as a whispered idea and grows into a visual world. Traditional techniques and digital tools working in harmony.
Building cohesive visual languages for brands that want to stand out. I work from strategy to execution — naming, logo, system, and collateral — all with a consistent aesthetic point of view.
I dedicate myself to what allows me to observe the world from different perspectives. Each project is a small creative laboratory where curiosity, research, and intuition drive the work forward.
A path of continuous learning — from fine art foundations to professional design practice, always looking for new tools and perspectives to enrich creative work.
1998 — 400 hours
2003 — 2005
January — July 2016
November 2020 — July 2021